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Suddenly the local economy changes and you see your occupancy plunging. Here’s one more: While enjoying high occupancy for the past several years, you’ve totally neglected any efforts to market your property. You haven’t done maintenance on your golf cart in months, and now, while showing a space at the far end of the property in a pouring rain, your golf cart batteries go dead. Now a customer comes in with a loaded moving truck ready to rent a 10 x 20 and when you go to show the space, you discover it’s going to take you an hour or more to get it ready. It is Important, but not Urgent that you make that space ready to rent as soon as possible, but instead you spend the next couple of hours doing Trivia, talking on the phone on non-work related issues, listening to the radio and checking your social media. A customer comes in the office to inform you that they have just vacated a 10 x 20, of which you had none available. Let’s look at some examples of how focusing on how Important/Non Urgent reduces the time we might spend in crisis mode. Some examples of Important/Not Urgent would include: training and coaching, building rapport, regular lock checks, marketing, cleaning, stocking merchandise inventory, maintenance, collection calls and monitoring rates. So the question becomes, “As a store manager, how do I focus the majority of my time on things that are Important but not Urgent?” The first step in the process would be to identify what daily activities in our business are Important, but not Urgent. According to Covey and his theory has been proven accurate and successful if we focus the majority of our time and attention on quadrant II, we greatly reduce the amount of time we spend in crisis mode. We can never fully control the four quadrants for example, we never know when a crisis may arise but we can control where the majority of our focus, and our time, is spent. Under Covey’s four quadrants, any activity is either urgent or not urgent, important or not important. Self storage may present some unique challenges from time to time, but the principles of time management remain the same as in any other industry and those principles are presented clearly in the late Stephen Covey’s ‘ Four Quadrants of Time Management’. By John Manes, Pinnacle Storage Properties, LLC